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England, 16 December 2016 - New Global Sales Director

New Wave Apps has announced the appointment of its new Commercial Director with effect from December 2016.

Announcement

Nica Faustino has joined New Wave Apps after having spent 9 years in the unified communications vertical where Nica was responsible for acquiring customers and partners in the UK, Americas and Asia Pacific, reaching 180%, 125% and 104% of his sales targets in the last three years, Nica has delivered above and beyond his role.  Nica’s attention to customer needs and his ability to mobilise colleagues and senior management helped to create significant solutions for customers globally. Prior to VisionsConnected, Nica worked for Tandberg (Cisco) as head of EMEA Professional Services leading a team of consultants to help customers with their utmost challenging video conference projects. Nica has also spent 12 years at InstallShield (Macrovision, Rovi) where he held several senior positions as Head of Global Sales Enablement, Services Director and Pre-sales Manager.

Having someone of Nica’s charisma, gravitas and solution selling expertise is a pinch of fresh air in the software industry. Nica cares about solving real customer problems and I am confident that we will expand the successful reach of New Wave Apps under Nica’s commercial and customer success leadership.

Nica has a strong background in software and App development in several programming languages and different architectures and loves teaching children how to turn their dreams into reality through his programming club CODEit.org

 

At New Wave Apps, Nica completes the senior management team and is responsible for growing our global revenues by recruiting, enabling and joint-selling with resellers. Nica also oversees the Customer Success help-desk, implementation and usage & adoption teams.


Chris Arnold, New Wave Apps Financial Controller adds “having someone of Nica’s charisma, gravitas and solution selling expertise is a pinch of fresh air in the software industry. Nica cares about solving real customer problems and I am confident that we will expand the successful reach of New Wave Apps under Nica’s commercial and customer success leadership.”
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